Thursday, May 21, 2020

Artificial Intelligence The Nature Of Consciousness

For years, Artificial Intelligence has posed the question, what it means to be human, and more specifically the nature of consciousness. When confronted with the issue of the relationship between the mind and the body, the most likely argument is that both exist independently of each other but have a two-way relationship. However, recent advancements in machine learning, the technical algorithms that make up artificial intelligence, have suggested that this is not true. It is important to explore whether artificial intelligent agents are really capable of having these â€Å"minds† to achieve consciousness, even when they are built of physical components, such as codes. Up to this point in evolution humans are the only ones to achieve consciousness, however recent progression in artificial intelligence provides the possibility to prove otherwise. Consciousness must be defined with the possibility of bringing forth different theories. Defining consciousness and the relationship between the mind and material body will not only teach us more about artificial intelligence, but more importantly about the human condition and implications on personhood. One example of this would be AlphaGo, an artificial intelligence program built by Google that beat the world champion, Lee Sedol, in the Chinese game of Go. The game is said to demand high-order thinking and intuition to master it, both of which require a mind , as there are trillions of potential moves possible, with the most optimalShow MoreRelatedAdvanced Level Of Technology And The Human Brain999 Words   |  4 Pagesbecoming intelligent through artificial intelligence and eventually out perform the human brain. The problem is not just a struggle between the human brain and the computer processing unit of a machine, but whether or not human engineering and programing is as good or better than mother nature and evolution is or will ever be. The race to develop artificial intelligence that is capable cogniti ve awareness ultimately turns into a battle between the evolutionary process of nature and the accelerated progressRead MoreEssay on Artificial Intelligence1561 Words   |  7 PagesArtificial Intelligence At a time when computer technology is advancing at a rapid pace and when software developers are convincingly hawking their products as having artificial intelligence, the inevitable question has begun to take on a certain urgency: Can a computer think? Really think? In one form or another this is actually a very old question, dating back to such philosophersRead MoreIs It Possible For A Machine?847 Words   |  4 Pagesorder not to be responsible for a collapse of humanism by wrapping in an autonomous and dense monitoring system throughout the society? Can a machine really think, understand and be conscious? In an article written in 1950 Computing machinery and intelligence Turing wondered if a machine could think. To find out, he proposed the â€Å"imitation game†. That is, the machine would imitate the language behavior of a human being and a judge would compare the writing behavior of a human to that of a machine byRead MoreGeorge Hegel s Theory Of Ideas878 Words   |  4 Pagesrobotics and artificial intelligence, global poverty will exponentially rise. The entire working class will eventually succumb into poverty and capitalism will seize into extinction due to its contradictory outcome, which is that you can’t sell things to people who have no money. As per Hegelian dialectic, these contradictions must be resolved through the creation of something new. The idea is that in a society where capitalism is dead and where workers have been replaced by robotics and artificial intelligenceRead MoreArtificial Intelligence. . Consciousness Is The Outcome1274 Words   |  6 P ages Artificial Intelligence Consciousness is the outcome of billions of years of natural selection and randomized occurrences that gave us life and the ability to be self sustaining, self controlling and self repairing. In terms of evolution we did not start with possessing a consciousness, in fact we developed one in order to became the humans we are today. What if in fact, robotic creation is the same, they are on their own evolutionary track of improvement and progression until a conscious stateRead MoreEssay on The Implications of Technology in the Movie Her1067 Words   |  5 Pagesoutlook when it comes to the dangers of a society increasingly reliant on machines and technology. I recently had the privilege of watching Spike Jonze’s 2013 movie her. While focusing on the personal aspect of a man falling in love with an artificial intelligence in a near-future Los Angeles, I couldn’t help but be surprised and delighted when Ray Kurzweil’s theories and mindset came shining through the backdrop. This is a smart, moving love story at first glance, and a philosophical contemplationRead MoreA Luxury Theme Park Within The Wild West Where Freedom And Discretion1734 Words   |  7 PagesWestworld. A luxury theme park set in the wild west where freedom and discretion are offered to paying customers. Those who have excessive wealth pay a hefty sum to interact with filled with humanoid-like artificial intelligence and do whatever they please with no consequences. The â€Å"hosts† are highly intelligent 3D printed robots that have high functioning brain capacity that have been created with a sole purpose as entertainment of the customers. AI’s are trained to react with human mannerisms,Read MoreAnalysis Of Alan Turing s Can Machines Think?1587 Words   |  7 Pagesand creator of the Turing Test presents us with the initial concept of what is now considered artificial intelligence. He states that eventually, as time progresses, machines will be able to thin k like humans. But, can a machine really think like a human? Can a machine even think on its own, or it is just based on human science and engineering to make computer systems perform tasks that require intelligence when done by humans? Substantial studying has been made on the subject and Turing’s overlyRead MoreEssay on Thoughts on Whats It Mean To be Human1712 Words   |  7 Pagesbeing treated successfully with the help of doctors and artificial intelligence. Artificial intelligence may be described and evaluated by learning about the Turing test, the Loebners contest and discussing basic human nature contrasted with computers. According to the definition for Artificial Intelligence is a system that makes it possible for a machine to perform functions similar to these performed by human intelligence such as learning, reasoning, self - correcting and adaptiveRead MoreThe Mind Brain Identity Theory1689 Words   |  7 PagesIn the article â€Å"The Nature of Mental States† Hillary Putnam presents a compelling argument that dealt a â€Å"considerable blow† to the Mind-Brain Identity Theory—a theory developed by J.C.C Smart—in which he [Putnam] stated â€Å"menta l states are multiply realizable.† His argument is driven by functionalism. His functionalist account of mental states like pain differs from what is explained by the Mind-Brain Identity Theory. In turn, he also avoids the issue of multiple realizability, an issue that was proven

Wednesday, May 6, 2020

The Melting Pot By The American Dream Essay - 1660 Words

Since the great land of North America had been conquered by the British, it had been called as a big â€Å"melting pot† for many years. Wave after wave of immigrants with different ethnic backgrounds, birthplaces, cultures and heritages moved to this fresh, new land for an identical purpose ---- the divine â€Å"American Dream.† Generations of immigrants who have different faces and skin colors melted and reformed together in this homogenous broth. They cast of their unique cultural identities during the process of the assimilation. They became indistinguishable in the society when they surrendered their abilities of making diverse ethnical contributions to the country. Although the metaphor of â€Å"the Melting Pot† is still true in America today, the poisoned system is pushing the society to the edge of racial discrimination. Thus, it is time to put an end on it and reform a cultural mosaic in order to rescue the society from being too cultural homogenous. Alth ough the â€Å"Melting Pot† society gives everyone a strong sense of national identity to be a true American, it rationalizes racism and intolerance in the country. Minorities who are maladaptive to the culture have much greater risks of being racially discriminated against and unwelcomed by other majorities. In other words, all newcomers must adapt to the main American culture, regardless their different cultural backgrounds and skin colors. Otherwise they will find America is a difficult place to live. This invisible rule indulgesShow MoreRelatedNew York : A Cultural Melting Pot, And The American Dream2234 Words   |  9 PagesArthur Miller New York is a cultural melting pot, and the American Dream is intertwined with the identity of the city. Born on October 17,1915, Arthur Miller grew up in the vivacious immigrant neighborhoods of Harlem and Brooklyn (Rollyson and Sterling 1). Miller’s father withdrew from family life after his business failed in the Great Depression, and the image of a failed father figure scarred Miller’s psyche forever (Rosefeldt and Sherman 1). To Miller, the Great Depression was a watershed eventRead MoreAmeric The American Dream936 Words   |  4 Pagesto become an American. As well, the american dream brings many other people from other nations, however, religion isn’t similar, people had separate religions which may cause a dispute in the â€Å"Melting Pot Theory†. Furthermore, the American Dream has many different meanings for everyone, the concept of the American dream started out in the 1930’s and there was a book written about this concept. A good representation of the American dream is stated, in an article entitled American Dream, â€Å"The idealsRead MoreThe Myth Of The Melting Pot1352 Words   |  6 PagesProfessor Lianna Manukyan ESL 101 Essay 3: â€Å"The Myth of the Melting Pot† 13 November 2015 The Myth of the Melting Pot It is popularly believed that America is the biggest and most famous melting pot in the world. American history began with waves of immigrants bringing their own traditions, and culture to a new country. America is not the only country that is known as a melting pot, other countries like Russia are also practicing the melting pot; however, America is the only place that has such a diverseRead MoreHumans Of New York : Redefining The American Dream, One Photograph At A Time1569 Words   |  7 PagesHumans of New York Redefining the American Dream, one photograph at a time. E PLURIBUS UNUM (one that is made up of many) was a slogan initially designed to promote the birth of a ‘federation’, but plurality and heterogeneity have always been integral to the American society. America was, is, and continues to be a nation made up of immigrants. As Walzer (1996) puts it, America is not a patria (fatherland or motherland), nor an ancient homeland to which national identity can be anchored. However,Read MoreWhat Is An American?1384 Words   |  6 PagesWhat is an American? America, one of the largest and most famous countries in the world. Mainly the most known for allowing freedom. The United States of America is one of the only countries in the world that permits equal rights for men and women. It is the only country in the world made out of many different countries and religions. America contains more than 300 million people, and  ¾ of the population are immigrants. Immigrants are people who were born in different countries who migrate to Read MoreAnalysis Of The Godfather Part 2734 Words   |  3 Pagesby himself with no money and few personal items. He worked hard, in legal ways, to get himself off the ground. He then became a Don, and did some very illegal things to start a mafia and get rich. I find it interesting that he experienced the American Dream in two totally different ways. I agree and share some of his drive and passion to be successful and to achieve goals. I do not however think that the means he used were the smartest, but he ma de up for that by being extremely clever and avoidingRead MoreThe Effects Of Immigration On The United States887 Words   |  4 Pagesthe years, but it does not hide the fact that the American Dream still acts as a beacon to foreigners. People believe coming to America is the key to a better life. With the overflow of our new neighbors, we transform from a single society into a mixture of several cultures. Immigration is causing America to become a tossed salad society (a society in which ethnic and racial groups maintain separate identities, with no dominant culture) which Americans should acknowledge, because it is our own unyieldingRead MoreWhat Makes A Person American?1081 Words   |  5 Pagesand controversies. There is a word that we are familiar with: American Identity. What makes a person American? Michael Jay Friedman once wrote in his article, â€Å"Americans have defined themselves not by their racial, religious, and ethnic identity, but by their common values and belief in individual freedom (America in Context).† America is a multicultural land with different cultures all fused into a big melting pot. This melting pot condenses of cultures filled with different religion, differentRead MoreStruggles of Immigrants Essay1158 Words   |  5 PagesRandall and Morales: Struggles of Immigrants America has long been the land of hopes and dreams People from all over the world came to America for a better life. America was underpopulated. For the country to build and develop, she needed more people, therefore the government passed Act 1802, which invited people to come here and become citizens (Welcome). The native people of the country welcomed everybody to come live and become citizens here. They also claimed that they would respect and appreciateRead MoreWhat Makes A Melting Pot?1168 Words   |  5 Pages The concept of a ‘Melting pot† is an idea that America is known for and accustomed to for years and years to come. Unfortunately, that analogy leads people to get rid of their culture for the American culture. Leading the public to the point where they strive to prove their differences just to stand out and make a name. One demographic, African Americans, have been trying to reconnect to their native heritage after being stripped from their identity year s ago. From their traditions, how they

The Cost of Success Free Essays

The Cost of Success In college, students deal with multiple stress factors and finances should not be included. Numerous of students graduate high school each year and only a select decide to further their education. These students should be able to attend college without worry. We will write a custom essay sample on The Cost of Success or any similar topic only for you Order Now College helps students choose a career and prepare for life after their graduation. A student stressing over how they’re going to pay for their textbooks or what they’re going to eat for dinner because a meal plan wasn’t affordable shouldn’t even be an issue. College can be an overwhelming experience and even more overwhelming for those who need financial needs met. Being an out-of-state student with no type of grants helps me relate to these situations. Students who are able to focus on school and stress less about finances are more likely to strive in their classes and graduate with a higher grade point average. By having costless tuitions, allotting an amount in a food stipend every month, and giving out-of-state students top priority in campus housing can eliminate stress and build a brighter future for the college students of America. Students should be able to graduate high school with the only concern of being admitted to the school of their choice. Worrying about how tuition will be covered is Just adding to the chaos. Many students graduate high school with the hopes of getting in college but know it is financially impossible for their family. Sure, loans may help but once a student graduates and is ready to start their career, every month they have to pay back what the government loaned them to attend college. For the past two years, I have not received any type of grant for school because my parent’s retirement is figured into my financial aid award decision. My parents have worked hard for their retirement and they shouldn’t have o use this to pay for my schooling. Tuition should be free for all students who are enrolled full time, maintain a 2. 5 GPA or higher, and have a clean criminal record. This can really eliminate stress not only from the students, but the parents as well. There are many people in the United States that benefit from the government’s Food Stamp program. The program gives a person a roll-over monthly stipend according to their income and household dependent amount. For college students, if you do not have a child, you must be working at least 20 hours a week Just to receive any ood stamps. In some states, college students aren’t even eligible for food stamps because the government uses their tuition as income, which results in rejection due to the high amount. Every college student that stays on or off campus, does not have a meal plan, enrolled as a full time student, and maintains a 2. 0 GPA or above, should be allotted at least $250 a month in food stamps. For a student who doesn’t receive any financial aid, a meal plan can be very costly. Having to work while being a full time student to provide groceries every month is almost ridiculous. This can resolve umerous money issues as well as stress. Campus housing is another college stressor, especially if a student doesn’t have enough money to even cover the residential fees. Many students travel miles and miles each year to attend the school of their choice. Is it fair that these out-of-state students have to compete with in- state students tor housing? Searching tor an apartment trom a ditterent state can extremely challenging, when this can simply be resolved by giving out-of-state students priority in campus housing. Being from North Carolina, I considered on campus housing but I was declined due to over capacity. Because of this I had to search for an apartment through the internet; this was extremely challenging. It is understandable that some college campuses may have limited space for all their students; however, out-of-state students should have priority before spaces are occupied. These solutions may seem abstract but they allow students to stay focused on their academics. Finances are stressful for college students and also adults who have already established a career. It is more important to target the younger community because they hold the key to the world’s future. Students who are able to e stress free of basic needs and stay driven to complete school will succeed. They will not only succeed, but be the top of their succeeding class. College altogether is overwhelming, so why add more to a college student’s plate? Costless tuition, monthly food stipends, and priority housing for out-of-state students are the solutions that will make a drastic difference in the college environment. Imagine how these solutions can help students succeed in the career they actually want to pursue. This entire world could be made over into a place much more promising for rising adults, like myself How to cite The Cost of Success, Papers

Saturday, April 25, 2020

Virgin Active Strategy Essay Example For Students

Virgin Active Strategy Essay Virgin Active is one of the largest health club businesses in the world, with over 170 clubs and more than 900,000 members spread across the UK, Italy, Spain, Portugal and South Africa. Virgin Active is currently developing sites across Australia. The Virgin Active club located at 138 Bourke St, Melbourne officially opened in May 2009. Virgin Active opened its first Australian club in French’s Forest, Sydney in December 2008. Virgin Active offers convenient class times as well as fast classes for busy CBD workers. It boasts a range of unique facilities including a 25 meter swimming pool, relaxation spa and sauna, dedicated mind/body studio, internet cafe, a rock climbing wall and even sleep pods for a quick daytime power nap. Current Business Strategies In an article from the Virgin Active Australia’s website that was also published in The Daily Telegraph the â€Å"holistic approach to health and fitness† is mentioned, this is the main strategy used by Virgin Active. From machine waiting times and intimidating environments to high fees and poor customer service, consumer dissatisfaction with the current gym offerings is clear,† said Mark Blackman, Managing Director, Virgin Active Australia. â€Å"Virgin Active will redefine the gym experience in Australia with world class facilities, a friendly, welcoming environment and that great value for money and customer service that people have come to expect from Virgin. Matthew Bucknall, global CEO, Virgin Active added, â€Å"Wit h a proven formula that has seen rapid growth and expansion overseas over the last nine years, we believe that the Australian market is ripe for the new, holistic approach to health and fitness that Virgin Active offers. † Virgin Active has made a large effort to emphasis that it is not simply a gym but a health club and that it is not a contract but rather a relationship. The strategy shown is extremely personal and this makes their members feel important and eager to work out and spend time in the clubs. We will write a custom essay on Virgin Active Strategy specifically for you for only $16.38 $13.9/page Order now The focus has been placed on an overall healthy lifestyle and enjoyment in achieving members personal goals, instead of a bodybuilding mindset where looks are everything. Virgin Active attempts to cater for everyone from 3 month olds in the kids club to over 55s with a ‘young at hearts’ membership. Virgin Active offers unique ‘flexible’ memberships where rather than being locked in for an entire year, new members are locked in for an initial 1 month period and after this period members can cancel whenever they like. This is a risky strategy where members can leave anytime but has been proven to be successful in the health and fitness industry. This is because the public are more likely to sign up if they know they can get out if they are not satisfied with the service on offer. This puts pressure on Virgin Active to perform and provide great service for their members in order to retain numbers. Strategies have been implemented to encourage members to consistently workout and enjoy themselves. French’s Forest has 160 classes a week which caters for most. Floor staff are always on hand to help members with any difficulties and to give advice. Assessments/programs are developed for every member and evaluated every 6 weeks. Competition Fitness First and all other local sports and health clubs are competition and a threat to Virgin Active. Although at this stage they should just be looking to establish themselves as they only have 2 clubs in the country now which is not nearly on the same scale as Fitness First. Virgin Actives competition does not share the same holistic view of health and fitness. Fitness First for example have no obligation to their members once the sign up process is finalized because members are locked in for a year. This puts less pressure on other clubs to perform in the short term but in the long term members will leave in order to receive a more personal service such as what is on offer at virgin active. Virgin Active employs all personal trainers on a permanent basis whereas Fitness First personal trainers all work for themselves and pay a percentage to Fitness First. This is an advantage to Virgin Active because they have used strategies such as the offering of a free personal training session if a member has not been in the club for two months, and free updates of programs every 6 weeks. Pricing policy Exact prices are: .u288004a8091da359271b721c6b4f9f6f , .u288004a8091da359271b721c6b4f9f6f .postImageUrl , .u288004a8091da359271b721c6b4f9f6f .centered-text-area { min-height: 80px; position: relative; } .u288004a8091da359271b721c6b4f9f6f , .u288004a8091da359271b721c6b4f9f6f:hover , .u288004a8091da359271b721c6b4f9f6f:visited , .u288004a8091da359271b721c6b4f9f6f:active { border:0!important; } .u288004a8091da359271b721c6b4f9f6f .clearfix:after { content: ""; display: table; clear: both; } .u288004a8091da359271b721c6b4f9f6f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u288004a8091da359271b721c6b4f9f6f:active , .u288004a8091da359271b721c6b4f9f6f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u288004a8091da359271b721c6b4f9f6f .centered-text-area { width: 100%; position: relative ; } .u288004a8091da359271b721c6b4f9f6f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u288004a8091da359271b721c6b4f9f6f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u288004a8091da359271b721c6b4f9f6f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u288004a8091da359271b721c6b4f9f6f:hover .ctaButton { background-color: #34495E!important; } .u288004a8091da359271b721c6b4f9f6f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u288004a8091da359271b721c6b4f9f6f .u288004a8091da359271b721c6b4f9f6f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u288004a8091da359271b721c6b4f9f6f:after { content: ""; display: block; clear: both; } READ: Conflict management in aviationJoining Fee: Standard $125 Club-V (kids club) $25 Weekly Rates: Flexible (18-55) $23. 95 Student starters (16+) $19. 95 Young at hearts (over 55’s) $15. 95 Club-V $8. 00 The pricing policy/model is one that members should receive value for money and should reflect the level of service provided. These prices are slightly more expensive than other health and fitness clubs/gyms so Virgin Active is taking the responsibility to satisfy their members through providing a different kind of service. Virgin Active is required to continue selling to members through every experience they have within the club as they have the option to leave as the y like. Inputs Initial sites in development include both city and suburban locations. Virgin Active is seeking the very best places to build, focusing on convenience to customers including sites with large spaces and parking facilities in the suburban locations. The design of the clubs will be truly unique with spacious layouts and plenty of natural light to allow members to be fully engaged and motivated by the atmosphere around them. Specific features will include 25m lap pools, distinctive dedicated studios for mind and body classes, and innovative relaxation spa zones. Other inputs are all the staff employed to work in the club, cafe, people skills and a culture of health and fitness knowledge. The Virgin brand itself and the success of Richard Branson is a major input for this business because it is recognized internationally and renowned for a different kind of service that is more personal where value for money is received. Outputs Outputs that Virgin Active creates are a friendly and positive environment through hiring specific staff that enhances the customer service provided. As is the healthier lifestyle that members receive through being involved in the club. Whether members come in everyday or just every now and then it will still have a positive impact on the overall health and well being of members. World class facilities is another output created with the inclusion of swimming pools, air con, industry leading equipment and the latest range of group classes. Great value for money is the output used to lure potential members to the club with similar prices to competitors like Fitness First but offering a much better overall service. Growth Overtime In an article from the Virgin Active Australia’s website that was also ublished in The Daily Telegraph the following was mentioned concerning the international growth of Virgin Active. Already a major player in health and fitness in the UK, Italy, Spain and South Africa, Virgin Active has made a significant impact on the industry since its inception in 1999. It is now one of the largest health club businesses in the world, with over 170 clubs and more than 900,000 members. In 2007, the company enjoyed its eighth continuous year of growth, with reported revenues of $658m (? 313m) and EBITDA (earnings before income tax and depreciation) of $152m (? 73m) during the calendar year. It is still very early for Virgin Active Australia as its first club at French’s Forest, Sydney was opened less than a year ago on the 15th of December 2008. Although it has been set up with the international formula which has proven to be a success with huge growth since 1999 for Virgin Active internationally. Changes that have occurred in the industry structure The move from regular gyms to health clubs has been the most evident change in the health and fitness industry. Health clubs place a larger emphasis on a healthy lifestyle rather than simply lifting weights and going for a run. Health clubs can largely be seen now as leisure facilities in terms of swimming pools and sauna’s being included in many health clubs. Parents can now enjoy a coffee at the cafe while kids are in kids in club V or various other creche facilities. This alternate business model has produced a more intense competition. Select one of the following business strategy theories: o Understanding the value chain. o SWOT Analyses. o Five Forces Analysis. o The Balanced Scorecard. o Blue Thinking vs Red Thinking. o Product Life Cycles and the Ansoff Matrix. 3. .u446af370111ee47f16cd2b0487f885ed , .u446af370111ee47f16cd2b0487f885ed .postImageUrl , .u446af370111ee47f16cd2b0487f885ed .centered-text-area { min-height: 80px; position: relative; } .u446af370111ee47f16cd2b0487f885ed , .u446af370111ee47f16cd2b0487f885ed:hover , .u446af370111ee47f16cd2b0487f885ed:visited , .u446af370111ee47f16cd2b0487f885ed:active { border:0!important; } .u446af370111ee47f16cd2b0487f885ed .clearfix:after { content: ""; display: table; clear: both; } .u446af370111ee47f16cd2b0487f885ed { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u446af370111ee47f16cd2b0487f885ed:active , .u446af370111ee47f16cd2b0487f885ed:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u446af370111ee47f16cd2b0487f885ed .centered-text-area { width: 100%; position: relative ; } .u446af370111ee47f16cd2b0487f885ed .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u446af370111ee47f16cd2b0487f885ed .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u446af370111ee47f16cd2b0487f885ed .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u446af370111ee47f16cd2b0487f885ed:hover .ctaButton { background-color: #34495E!important; } .u446af370111ee47f16cd2b0487f885ed .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u446af370111ee47f16cd2b0487f885ed .u446af370111ee47f16cd2b0487f885ed-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u446af370111ee47f16cd2b0487f885ed:after { content: ""; display: block; clear: both; } READ: The Bubble Economy of Japan EssayApply the principles outlined in the first part to analyse the chosen sports business or industry. This report will use the 5 forces analysis tool in order to determine the competitive positioning of Virgin Active in the current health and fitness market/industry. This analysis has revealed that there is quite a lot of competitive rivalry among the industry at both a large and small scale. Both the supplier and buyer power lays primarily with the members. The local environment has proven to be a fair substitute, although this may not be the case with new clubs if they are based further inland and not near the beach. Porters 5 Forces of Competitive Position 4. From your analysis of this sport business, critically evaluate its current business strategies. Furthermore, suggest future direction/s the business or industry could take justify the reasons. Virgin Active’s current business strategy is one of influencing change within the health and fitness industry by providing a holistic product/service that attracts customers ranging from 3 months old in Club V (creche) to 55+ with specific young at heart classes provided. Staff is trained to interact with all members on a personal level. Future Directions: Takeover Fitness First: When Virgin Active begun trading in South Africa they thrived by taking over the health and racket chain which had a hold on the market much like the hold Fitness First has on the Australian market. Takeover is a great option because the sites have already been selected and set out by Fitness First. Saturate where the demographic is correct such as near the beach and high population areas. This makes advertising easier in that local papers are able to reach your target market as well as wider range television advertising. Acquisition local fitness businesses that have 5 or greater sites because it will increase Virgin Actives market share quite rapidly. The experienced staff of these business should be kept and trained in the Virgin way of great customer service and more personalized experience. There are only two clubs in Australia at the moment therefore more clubs need to be built quite quickly in order to build the business capacity, sites should concentrate on the central business districts. Loyalty programs should be developed between the different Virgin businesses. For example Virgin Active members receive cheaper flights with Virgin Blue. A frequent user points system should be developed to encourage members to always attend the clubs regularly. Points may be accumulated every time the club is entered and may be used in the cafe for example. Branded merchandise should be developed such as towels, water bottles and hats to create greater brand awareness throughout the fitness market that is always growing. The sponsoring of sporting teams has proved to be a great option for businesses looking to gain exposure and reach a broad audience. As Fitness First sponsors the Cronulla Sharks and the NRL has had record crowds this year despite bad behavior by players off the field. This would be a viable market for Virgin Active to enter with the Manly Sea Eagles and the Melbourne Storm being the best options as this is where both of the first two clubs are located and both teams have been extremely successful in the past 3-4 years. References 1. Virgin Active Health Clubs Launch in Australia, article. (2008, August 20). Retrieved September 22, 2009, from http://blog. virginactive. com. au/? p=18 2. Virgin Active Press and News. (2009, March 26). Retrieved September 22, 2009, from http://virginblog. staging. publicisdigital. com. au/ 3. Relationship Options. 2009, March 26). Retrieved September 22, 2009, from http://www. virginactive. com. au/start-a-relationship. aspx 4. Member Types. (2009, July 7). Retrieved September 22, 2009, from http://www. virginactive. com. au/who-are-you. aspx 5. Facilities Available. (2008). Retrieved September 22, 2009, from http://www. virginactive. com. au/sneak-peek-1. aspx 6. About Virgin Active. (2008). Retrieved September 22, 2009, from http://www. virginactive. com. au/about-us. aspx 7. Virgin Active UK. (2009). Retrieved September 22, 2009, from http://www. virginactive. co. uk/Content/Club/WhatWeDo. aspx

Wednesday, March 18, 2020

Media Influence essays

Media Influence essays As technology advances and media choices increase, children develop unconstructive social, learning, and health habits that many parents are greatly unaware of. Parents dont realize that the amount of time children spend consuming the media is second most to anything else children do, besides sleep (Dunnewind, A1). Children today spend more than four hours a day either watching television, fiddling on the computer, or playing video games (Vanderkam, A1). It is estimated that by high school graduation, teenagers will have spent more time in front of the screen than in the classroom (). Research goes to show that todays media has played a significant role in shaping childrens lives, and parents definitely need to give more concern to this issue. The mass media has numerous ways in which it triggers childrens minds and habits. Parents used to only have to worry about the effects of television on their children. Now they have to worry about the advances in television along with DVD players, videos, Nintendo, playstation, computer games, and Internet (Dunnewind, A1). On average, the American child grows at home with two televisions, two VCRs, three tape players, two CD players, one video game system, and one computer (Dunnewind, A1). Television is the probably the strongest form of media. It contains advertisements, violence, sexuality, and biased or false statements that most children tend to believe (). About thirty-five percent of children between the ages of five and seven believe that television commercials always tell the truth (Liebert and Sprafklin, 170). The Internet is also a strong form of media that can have negative effects on children. If children are left unsupervised, they can be exposed to sexual or violent advertisements on the Internet, which can lead children to believe that sex and violence arent bad (). Video games also have a strong effect on children a...

Sunday, March 1, 2020

Introducing How to Write a KILLER Linkedin Profile - 4th Edition!

Introducing How to Write a KILLER Linkedin Profile - 4th Edition! As you may have noticed, LinkedIn has undergone a quite a few changes in the past few months. The look of the profile has changed; endorsements have become all the rage, and Skills Expertise has overtaken the Specialties section as a place to search for people with certain capabilities. The status update section has moved, the Events application is on its way out, and the guidelines for a â€Å"100% complete† profile have shifted. I’m happy to announce that after many revisions and a lot of help from my Virtual Assistant Jeanne Goodman and publisher Brian Schwartz, the 4th edition of How to Write a KILLER LinkedIn Profile is completely updated to reflect these recent changes. It also contains special coupon codes for e-book readers, new tips on how to create a modern, punchy look with graphics, and new bonus tips for both companies and job seekers. In the spirit of this holiday season, I am VERY thankful to Jeanne and Brian for making this edition possible, and full of gratitude to have this puppy out the door: Get the pdf 4th Edition of How to Write a KILLER LinkedIn Profile! Remember, if you purchase the PDF version of the e-book, you also receive FREE lifetime updates. Get the Kindle version 4th Edition of How to Write a KILLER LinkedIn Profile! The 4thedition of your e-book is great! So much better than editions 12!† Patrick Gallagher, Author of LinkedIn Secrets Revealed If you already own a copy of my e-book and would like to express *your* thanks for how it has helped you create a KILLER profile, please take a moment to provide your feedback! Posting a review on Amazon is a powerful way to tell the world what you thought of the information received, what value it had for you and how it changed your profile. And while youre there, you can check out what others are saying! Post a review here! As a special incentive, if you email us with a link to your Amazon review, your name will be entered in a monthly drawing to win Mary Elizabeth Bradfords Job Search Success System (winner of a 2011 CDI Career Innovator Award and a $97 value!). Check it out here. I also have a Facebook page dedicated solely to How to Write a KILLER LinkedIn Profile and LinkedIn appreciators around the world. If you found a way to improve your online presence with any of the tips from my e-book, please drop by and my KILLER LinkedIn Facebook page. Thank you! Category:Archived ArticlesBy Brenda BernsteinNovember 19, 2012

Friday, February 14, 2020

Marketing question Essay Example | Topics and Well Written Essays - 250 words

Marketing question - Essay Example This is because customers could prefer buying commodities from his premises which could intern increase his sales volumes and returns revenue. The Wallmarts everyday pricing strategy was reported to be a successful pricing strategy and was adopted by numerous businesses in the United States. The strategy was applied by most business to consumer /goods such as tooth paste, toilet papers to mention just but a few of the products (Matthews, pp.1-2). Wallmarts everyday pricing strategy has been reported to have some disadvantage. Among that disadvantage include; low product quality perception. This means that customers may perceive that cheaper goods may mean low quality goods. Further, price reduction by Wallmarts could mean that sometimes the company may be forced to sell goods and services at a loss in order to remain competitive in the market. It has been discovered that Wallmarts everyday low pricing strategy may detriment its operations (Soderquist, p.211). This means that this strategy reduces Wallmarts profit margin. Therefore, instead of concentrating on everyday low pricing strategy Wallmarts should employ other marketing strategies such as segmentation, distribution and market expansion strategies to remain competitive (Cheng, paras.